BIC Alliance publishes Business & Industry Connection (BIC) Magazine 10 times a year and recently celebrated its 35th year in circulation. BIC reaches nearly 100,000 mid- and upper-level managers and executives in the refining/petrochemical, drilling and exploration, pipeline, marine, terminal, pulp and paper, power generation and heavy construction industries. Departments in the publication cover industry concerns such as safety, maintenance, purchasing and the environment. BIC is also featured online in its entirety and is accessed worldwide. BIC’s horizontal format gives it an advantage against its competitors’ vertical approach. BIC Magazine serves a wider variety of sectors and departments than other energy magazines. It also has ongoing editorial, direct mail, email blasts and access to databases.